Great idea. What's the possible launch time we are looking at?


This goes against conventional wisdom but I have a problem with people picking exactly where they want a principle to apply.

In investments, you are told not to put all your eggs into one basket- it is considered smart to diversify in investments. However, in entrepreneurship, you are advised to…


Maybe we are doing it wrong. Africa is so different from Europe and the U.S.

A lot of the methodologies we adopt here are all stuff proposed and pushed by the West and maybe that’s why we are not seeing a lot of success.

Building an email list sounds glamorous…


I do a lot of things. Just like hundreds of thousands of other entrepreneurs around the world.

Most people do only one thing, but not us.

It’s not something that a lot of people can do effectively, they easily get drained and seem unfocused. Then there is the school of…


As entrepreneurs, we are often overly positive of the outcome of new business ideas or shiny new updates — we feel ‘yes, we’ve finally gotten it this time’ but time and time again, we launch and not enough is achieved; the pin doesn’t move that far and our high hopes…


So I came to the conclusion that the tech market in Nigeria, though ripe, is quite a difficult nut to crack.

I’ve been in web design since 2011, added the skill of mobile app dev in 2015, sometime around 2017, I did a little bit of AI. In between, I…


My to-do list for the past 3 days has been crazy. From things as little as following up on a call to landing page designs, running ads, circling back to the facebook ad support team, sending newsletter campaigns and updating Strata blog.

It’s kind of a marathon…but thats whats exciting…


Trying to build an email list is like the hottest topic amongst internet marketers this 2020.

There is nothing easy about it. I’ve been on it for two months and it seems to get nowhere. This is almost frustrating…and before you ask, I’ve engaged the usual suspects — a lead…


Two significant things happened today

  1. I closed 74 tabs on my Chrome
  2. I went out.

These two events are so significant because they alter my normal work routine. About closing my tabs, I‘ve got some tabs open since the first day I brought this shiny new Macbook home. When I…


Yesterday’s tasks were hectic, whew! But that’s usually how my day go. On most other days, it’s more difficult because I have to go out and take one or two meetings — the second most annoying thing about living in Lagos is the traffic: terrible…and like just a few others…

Odior C Yole

Startup founder. I’ll share my journey, processes, tactics, challenges and victories till we hit 3 billion customers worldwide.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store